Digital Green (Book Design)

I worked with Digital Green on the book: Pursuit of Happiness - Farmer Stories from Andhra Pradesh.

Role:

Graphic Designer

Tasks:

• Book Design (Cover Design, Typesetting, Typography, Visual Elements, Styling & Consistency, Production Preparation, Digital Formatting)

• Illustrations

• Color Palette Design

• Image Editing

• Light Proof-reading

Tools:

• Photoshop (Software)

• Fresco (Application)

• Illustrator (Software)

• InDesign (Software)

• Procreate (Application)

Final Designs:

User Images:

It was rewarding to work on this project. Without particular knowledge, I got myself into what feels like a meaningful project.

B Praveen Kumar is an extremely humble, sweet and thoughtful person, and I'm sure - author. I only read some pages and didn't really understand the technical part of things, but the stories seemed important.

Here is what I did understand:

1. Digital Green (a global development organisation) is trying to bring newer/modern solutions to the problems faced by farmers. I remember, I don't know from where, that agriculture is the source of employment for 70% of India's population, and I suppose super important for the whole world, considering it is literally step one to our lives - it's food. No one can skip it, and many people have to be working on it. So, you've got to be good and do right by farmers, right? (Basically)

2. I can only imagine the focused, honest, long process the author and the photographer, the creator, must have gone through to make a safe space for farmers to share their stories and then bring them out to share with the world. The pictures in which farmers look at the camera show that they are actually smiling. I think that says a lot about the relationship the cameraman has with the subjects of the images. I genuinely am awed by the idea of the creator's journey... and to work on this project was like paying respect to him and the stories and the farmers.

I don't understand much about the technical parts and don't actually resonate with the stories on a personal level, but I am grateful that I was a part of this project (in my max capacity). :)